Dermot Smurfit’s Game Account Network (GAN) has announced that one of its clients, an unnamed leading land-based US casino operator, will be launching an international real-money online casino website via GAN’s platform which is home to exciting features like their revolutionary Simulated Gaming.
“GAN’s unique casino product is performing strongly in New Jersey’s regulated market and is anticipated to perform equally well in Europe’s fast-growing markets,”
said Smurfit.
The platform powers the Betfair Casino site in New Jersey. GAN is yet to reveal the name of the operator that will be expanding overseas, but it’s “a major multi-property casino operator in a regional US gaming market with approximately $1b in annual land-based gaming revenues,” according to the press release.
The supplier together with its partner will launch an international online gambling website that will target European and non-European regulated gambling markets. The new casino and its associated mobile app is expected to go live at the same time in the first half of 2017.
GAN will receive an upfront cash payment of $1.4 million for its casino management system and gaming content upon completion of a comprehensive due diligence process, with the money to be paid before the end of the year. Additionally, GAN will be entitled to receive a percentage of the net income from the new online casino’s operations in the future.
Serious Marketing Budget
GAN says the international online gaming site launch will be accompanied by an estimated $10 million annual marketing budget (which is to be paid by the operator) over the life of the 7-year contract.
The international online gambling website will be subject to the strict supervisory requirements of the UK’s Gambling Commission and will operate using GAN’s existing unique gaming platform. It will also integrate the operator’s existing casino rewards program, which GAN says is the first time non-US residents have had access to such great benefits.
GAN to Shift Their Focus On B2B Clients
Following the divestment of its B2B assets, the company will be able to focus on its services to B2B clients. It will also allow the client the chance to expand their US operations into the international market.
